Why punch fear in the face? It’s an aggressive way of removing the obstacle of fear in order to get closer to your goals. You’re acknowledging your fears and it’s impediment to your success and deciding to not waste time on a figment of your imagination. Instead, you quickly and efficiently eliminate the obstacle. No time to sit and negotiate with fear, conversing with it and giving it an opportunity to over-power you. Punch it in the face and keep it moving!